Why Corporate Partners Should Share Your Values - Phil McKenzie

In Chapter 16 of 21 in his 2011 interview, Phil McKenzie answers "How Are You Learning to More Effectively Sell Corporate Sponsorships?"  McKenzie reshapes the question around finding corporate partners who share his company's values.  This becomes even more critical when planning a long-term collaboration.  McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology.  He is also managing partner of influencer marketing agency FREE DMC.  Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co.  He earned his BA from Howard University and MBA from Duke University.