Cathy Erway on What a Cookbook Writer Does After Recipes are Written

In Chapter 4 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Has Writing a Cookbook Compared and Contrasted to What You Expected It Would Be Like?" Erway shares what it has been like writing a full-color, photo-heavy cookbook and how it contrasts to writing her first book, a memoir. Erway's cookbook demands she cast a creative vision and also play a project manager role to complement the team of assistants, designers, editors, food stylists, and food photographers.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Developing a Recipe Writing Style

In Chapter 5 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "When Did You First Become Interested in Writing Recipes?" As a food blogger, Erway learns to appreciate how her viewers like recipes for her food blog posts. Over time, she develops a layered recipe writing style to find her voice in the words and images she uses to showcase her dishes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Testing Cookbook Recipes by Hosting Dinner Parties

In Chapter 6 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Process Did You Use to Develop and Test the Recipes for Your Cookbook?" Erway shares how she added fun into the trial and error equation developing her cookbook recipes. She hosts a series of ten dinners, cooking ten dishes per dinner to cover the 100 recipe options for her cookbook. Erway gets feedback from dinner party attendees she uses to practice, refine and edit recipes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Photographing Food Recipes For a Cookbook

In Chapter 7 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "As Someone Passionate About Photography and Food Photography, What Was It Like to Go Through the Process of Photographing Your Food Recipes for Your Cookbook?" Erway shares how she navigates creative ownership of the food photography between her vision and that of her food photograper. She shares how she collaborated on food photography arranging dishes while photographing the recipes for her cookbook.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Getting More Comfortable in Front of the Camera

In Chapter 8 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Have You Learned to Be More Comfortable in Uncomfortable Situations?" Erway shares how she has dealt with uncomfortable situations, namely being on camera. She shares how scripted television segments can be difficult given the time constraints and production needs. Erway finds unscripted media, especially radio, preferable to on-camera, as she gets a more liberating feel from the spontaneity of the shows. As she prepares for a new round of television appearances for her cookbook, she embraces the challenge by focusing on the Taiwanese food and cultural stories she plans to share with audiences.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Hammans Stallings on Staying Passionate About a Fast-Changing Job

In Chapter 1 of 19 in his 2014 Capture Your Flag interview, strategist and management consultant Hammans Stallings answers "How Are You Learning to Use Your Passions in New Ways?" Stallings shares how working at frog design gives him new opportunities to learn all the time. Stallings finds the wide variety of projects and wicked problems that come with his work huge motivators to stay curious and embrace a passion for learning new things.

Hammans Stallings is a Principal Strategist at frog design. Previously Stallings worked in strategy at Dell and investment banking at Stephens. He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas and a BA in Economics and Psychology from the University of Virginia.

Hammans Stallings on How to Use Philosophy in a Consulting Career

In Chapter 12 of 19 in his 2014 Capture Your Flag interview, strategist and management consultant Hammans Stallings answers "How Has Learning Consulting Been Useful in Your Management Consulting Work?" Stallings shares how reading philosophy and studying philosophers deepens his unerstadning of core arguments and ideas that have been debated for 1000s of years. He learns from the masters to bring these old ideas into present work solving problems working on consulting projects.

Hammans Stallings is a Principal Strategist at frog design. Previously Stallings worked in strategy at Dell and investment banking at Stephens. He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas and a BA in Economics and Psychology from the University of Virginia.

Hammans Stallings on How to Get Better at Performing Under Pressure

In Chapter 13 of 19 in his 2014 Capture Your Flag interview, strategist and management consultant Hammans Stallings answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Stallings shares why grace is important with or without high pressure situations. By being building experience and being prepared, Stallings finds the challenge of high pressure work can be extremely motivating individually and useful bringing teams together collectively.

Hammans Stallings is a Principal Strategist at frog design. Previously Stallings worked in strategy at Dell and investment banking at Stephens. He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas and a BA in Economics and Psychology from the University of Virginia.

Hammans Stallings on How to Turn Lack of Confidence into a Strength

In Chapter 14 of 19 in his 2014 Capture Your Flag interview, strategist and management consultant Hammans Stallings answers "What Role Does Confidence Play in the Work That You Do?" Stallings shares how it is important not only to possess confidence but also to be familiar and comfortable with areas where you lack confidence. Rather that masking these areas, Stallings embraces this and uses it to study and learn from others.

Hammans Stallings is a Principal Strategist at frog design. Previously Stallings worked in strategy at Dell and investment banking at Stephens. He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas and a BA in Economics and Psychology from the University of Virginia.

Hammans Stallings on How to Keep Travel Relevant in Your Career

In Chapter 18 of 19 in his 2014 Capture Your Flag interview, strategist and management consultant Hammans Stallings answers "How Are You Keeping Your Curiosity for Culture and Travel Relevant in Your Career?" Stallings shares how he sets expectations with his managers about travel destination and international trip requirements to complete his work. By working with managers to align motivations and goals, Stallings is able to develop win-win outcomes that send him on trips to remote places all over the world.

Hammans Stallings is a Principal Strategist at frog design. Previously he worked in strategy at Dell and investment banking at Stephens. He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas and a BA in Economics and Psychology from the University of Virginia.

Bijoy Goswami on How Moving in With a Partner Sparks Creativity

In Chapter 3 of 17 in his 2014 Capture Your Flag interview, community leader Bijoy Goswami answers "How Did You Manage the Transition of Moving in With Your Partner?" Goswami shares how moving in with a girlfriend started a creative journey by pushing him to buy a house. The house then becomes an anchor for Goswami as he moves through relationship stages and different relationships with girlfriends and business partners over time and multiple collaborative creative projects.

Bijoy Goswami is a writer, teacher, and community leader based in Austin, Texas. He develops learning models to help individuals, organizations and communities live more meaningfully. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University. 

Bijoy Goswami on Simplifying Focus To Do More Impactful Work

In Chapter 7 of 17 in his 2014 Capture Your Flag interview, community leader Bijoy Goswami answers "On a Daily Basis, What Does It Means to Contribute in the Work That You Do?" Goswami shares how the contribution he makes in his work as a steward to help others on their journey is rooted in focusing his energy on journey stewardship each and every day. By taking a singular focus on stewardship, Goswami can repurpose this action across different mediums, from a YouTube cartoon project to speaking engagements to writing.

Bijoy Goswami is a writer, teacher, and community leader based in Austin, Texas. He develops learning models to help individuals, organizations and communities live more meaningfully. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University. 

Bijoy Goswami on Rethinking What It Means to Be an Entrepreneur

In Chapter 10 of 17 in his 2014 Capture Your Flag interview, community leader Bijoy Goswami answers "What is a Journey Entrepreneur and How is One Different Than a Traditional Entrepreneur?" Goswami shares two definitions of what it means to be an entrepreneur. The first is the opportunistic entrepreneur who sees a strategic opportunity to make money and pursues that by starting a company. The second is what Goswami terms a "Journey Entrepreneur" who seeks to express himself or herself in the most clear way possible while fully embracing a motivating passion. He shares how Christian Louboutin, Steve Jobs and Richard Branson all represent journey entrepreneurs who stay true to values and seek to express themselves by following their passion.

Bijoy Goswami is a writer, teacher, and community leader based in Austin, Texas. He develops learning models to help individuals, organizations and communities live more meaningfully. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University. 

Courtney Spence on How to Train Young People to Do Creative Jobs

In Chapter 15 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "How Are You Advancing the Ways You Train and Support Creative Talent?" Spence shares what she has learned over 15 years working with and managing teams of twentysomething creative professionals. She finds training millennials is less about teaching technology and more about teaching accountability and how to work on a project for someone else. These client project skills teach young creatives a structure of how to be professional and meet employer expectations.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Randall Metting on How Role Model Father Inspires Marketing Career

In Chapter 2 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Metting shares how his father Roger Metting exposed him to the world of music and hooked him on live performance, including an early Bruce Springsteen show in 1978. From there, Randall's father supports his interests in branding and promotion and, as the music industry changes, pushes Randall to pursue a career in agency and event management companies.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Take a New Brand From Market Entry to Market Penetration

In Chapter 10 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What is the Process of Taking a New Brand From Market Entry to Market Penetration?" Metting shares how he and his team are planning and executing market strategy to build upon new market entry to deepen market penetration and product sales. The team starts by refining target market options. It then invests in event marketing across Steinberg Springs music festivals to the New Orleans Tales of the Cocktail conference. Through the process, Metting and his team hone product marketing and positioning while building the brand.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Increase Brand Awareness With Television Product Placement

In Chapter 12 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are You Using Product Placement Marketing to Grow Brand Awareness?" Metting shares how his team was able to secure free product placement for its Dulce Vida tequila on FX Network's show The Bridge.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Matt Ruby on Why to Work Hard to Be the Best at What You Do

In Chapter 1 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "Where Did You Learn Your Work Ethic?" Ruby shares that his comedy work has taught him to work hard so you can be proud of your work. Working hard gives you a chance to be the best you can be and also avoid embarrassment by being the worst. He learns to be mindful of where to apply this approach in his life and to set priorities accordingly.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.