Randall Metting on How Role Model Father Inspires Marketing Career

In Chapter 2 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Metting shares how his father Roger Metting exposed him to the world of music and hooked him on live performance, including an early Bruce Springsteen show in 1978. From there, Randall's father supports his interests in branding and promotion and, as the music industry changes, pushes Randall to pursue a career in agency and event management companies.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company.