Hattie Elliot on Ways Childhood Play Teaches Entrepreneurial Spirit

In Chapter 1 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Elliot grows up with supportive parents who encourage her to be creative, focusing less on TV and more on arts and crafts projects, baking, cooking and finger painting. Growing up around boys teaches Elliot to be tough. Time spent climbing trees, building sandcastles, and wrestling shape her creative entrepreneurial spirit she later embraces as a business owner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Learning Work Ethic Studying Least Favorite Classes

In Chapter 2 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "Where Did You Learn Your Work Ethic?" As a creative child, Elliot has a difficult time with science and math in school. She learns a work ethic by studying hard to do well in these subjects that do not come naturally to her. Elliot uses this approach later in life an entrepreneur, investing time to learn hard subjects like budgeting and financing that also do not come easy but, once learned, help her be a better business owner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Optimism Builds Relationship Trust

In Chapter 3 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Do You Establish Trust When Building Relationships?" Elliot shares her optimistic philosophy on believing others are good people and trustworthy until they prove you wrong. She finds that while the approach may not always work, the optimism she brings into relationships has helped her build a business around relationships and develop trusting friendships she builds over time.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How to Give Better Advice When Asked for Help

In Chapter 4 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Have You Learned to Give Better Advice When People Ask You for Help?" As someone who connects people for a living, Elliot learns the most important part of giving advice is to underpromise and overdeliver. This helps to ensure she is able to meet expectations when making promises. She also learns to refine her willingness to help others to focus on a smaller group of close friends and family.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Finding Love Changes Entrepreneur Aspirations

In Chapter 5 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How is Your Long-Term Perspective on the Future of Your Business Changing Over Time?" After finding someone special and getting into a committed relationship, Elliot rethinks her long-term goals for her business. Whereas in the past she was patient, she now looks at more aggressive ways to ramp up her business and position it to be sold in coming years.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

When to Stop Bootstrap Funding Your Business and Get Investors

In Chapter 6 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Informed Your Decision to Stop Bootstrapping Your Business and Pursue Outside Capital?" After years using her own money to fund the business, Elliot opens to taking outside investment capital. While still capable of bootstrap funding the business, the emotional and physical stresses prove another reason to change direction and raise money. 

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on the Learning Curve of Working With Investors

In Chapter 7 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" After years running a self-financed business, Elliot raises outside capital and faces a new challenge: learning to work with an investor. She adapts to now having a boss figure and the accountability as a steward of the investment that comes with it.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Testing a Destination Event Company Business Model

In Chapter 8 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Has Been Your Approach to Testing and Iterating Your Company's Business Model?" Running a membership-based destination event business, Elliot learns to focus her energies more after taking on an outside investor. The investor pushes her to be more accountable to the profit and loss statement of the business and to manage the metric levers, including member acquisition and retention, to make her business successful.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Building a Business is Like Raising a Child

In Chapter 9 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Are the Stakes Increasing as You Invest Another Year Building Your Own Company?" As a small business owner, Elliot finds raising a small business is like raising a child. In the early infancy stages, she is more forgiving of wrinkles but as it matures, she is less forgiving and more focused on a plan. She learns to embrace getting older and becoming more confident and assured in her approach to raising the business.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

3 Insider Tips on Finding a Small Business Investor

In Chapter 10 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Advice Do You Have for Small Business Owners Considering Taking on an Investor?" A small business owner who brought on an investor over the past year, Elliot shares three ways to improve the investor solicitation process. First, she notes the importance of doing due diligence to hone a business plan and financial model. Second, using the models, calculate the amount of funding you will need and map the use of funds out over a timeline to make sure you raise the right amount. Third, finding an investor comes down to matchmaking and finding the right person with the right motives to be your business partner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Staying True to Your Customers as You Grow a Business

In Chapter 11 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What New Challenges Are You Facing as You Grow Your Business?" As Elliot expands her business by taking on investment and expanding into new events and trips, she learns the importance of staying true to her clientele. To do this it is about maintaining a level of quality service in her offerings while also being considerate of evolving tastes that come with getting older.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How to Communicate More Effectively With Others

In Chapter 12 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Are You Learning to Communicate More Effectively?" To Elliot, effective communication in both personal and professional relationships comes down to one thing: properly setting expectations. Setting clear expectations allows her to make a promise to another - a boyfriend, a family member, a client - that she can deliver on in the future.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Learning Financial Planning Skills for Small Business

In Chapter 13 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Skills are You Working on Right Now to Become Better at Your Job?" Elliot shares that after many years focusing on event planning and outsourcing financial planning, she now is spending more time learning budgeting and financial planning to better manage her small business finances. This helps her stay organized, maintain bottom line visibility on company performance, and be a better steward of investor financing she has received.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on What It Means to Be a Leader Running a Small Business

In Chapter 14 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Does It Mean to Be a Leader in What You Do?" Elliot shares how being an entrepreneurial leader running a small business starts with waking up each day and making the most of it. It means fighting through adversity and challenge, staying honest with others, being optimistic about reality, and never playing the role of a victim.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Making New Year Plans to Grow a Small Business

In Chapter 15 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Has You Most Excited About the Year Ahead?" "Elliot shares how the New Year has given her opportunity to put new investor financing to work growing her business. From expanding corporate business partnerships to scaling the size and scope of destination events such as a Telluride Ski House and Hamptons House, Elliot looks to build her relationship business and improve her member experiences.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Matt Ruby on Why to Work Hard to Be the Best at What You Do

In Chapter 1 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "Where Did You Learn Your Work Ethic?" Ruby shares that his comedy work has taught him to work hard so you can be proud of your work. Working hard gives you a chance to be the best you can be and also avoid embarrassment by being the worst. He learns to be mindful of where to apply this approach in his life and to set priorities accordingly.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on How to Build Workplace Relationship Trust

In Chapter 2 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Do You Establish Trust When Building Relationships?" Ruby finds building trust in the workplace comes down to communicating honestly and openly with others, from editors to clients, in a way he also would like to be treated. For him that means getting and giving constructive feedback that comes across not as criticism but as a sincere way to help others improve their work.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on How Filming a Web Series Advances Comedy Career

In Chapter 3 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Has Building the Vooza Web Series Opened New Possibilities in Your Comedy Career?" Creating nearly 100 webisodes for the Vooza online series teaches Ruby new skills, from screenwriting and acting to filmmaking and producing. Working on Vooza gives him skills and a growing confidence he can use to continue his work as well as to work on a pilot for a new comedy series.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.