Cathy Erway on Building a Personal Brand of Not Eating Out

In Chapter 9 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Has Building Your Personal Brand Opened New Opportunities in Your Career?" Erway shares how since starting her blog, she has embraced and expanded on her brand of being the "not eating out" girl. She immerses herself in new food causes such as community supported agriculture (CSAs), farmers markets, urban gardens, chicken raising, and conscious awareness and consumption of food.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College.