In Chapter 15 of 21 in his 2011 interview, Phil McKenzie answers "Why are Failures More Meaningful Learning Experiences Than Successes?" He finds failure valuable because it tells you what not to do in the future, whereas often success can provide the reward without understanding why it happened. More often than not, he is able to understand why things didn't work and make necessary changes to correct the course. McKenzie shares how failure provides more direct feedback, which he uses to correct his course over time. McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology. He is also managing partner of influencer marketing agency FREE DMC. Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co. He earned his BA from Howard University and MBA from Duke University.