In Chapter 17 of 21 in his 2011 interview, Phil McKenzie answers "What Does It Mean to Be a Leader in What You Do?" McKenzie finds people follow him based on passion, honesty, and openness. Additionally, he notes passion breeds conviction to a cause and allows you to find the right people to follow you. McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology. He is also managing partner of influencer marketing agency FREE DMC. Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co. He earned his BA from Howard University and MBA from Duke University.