In Chapter 5 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Motivates You to Learn New Things?" Professionally, business impact motivates Rona. He sees being a driver of innovation as a point of pride and means to game changing outcomes. Personally, Rona finds parenting - rightfully - takes away time from hobbies and interests and begins to revisit hobbies including cars and photography. Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting. Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co. He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.