How Startup Business Development Prepares Corporate Executive - Ken Rona

In Chapter 6 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "How Has Your Startup Experience Been Most Useful in a Corporate Role?"  In his role at iXi, Rona learns business development by providing technical and product support in sales meetings and through discussions with the legal team about contracts and deal making.  These skills prove transferable to Rona's work at Turner, specifically in his role managing the ad sales partnerships team.  Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting.  Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co.  He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.