In Chapter 4 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "How Has a Recent Health Scare Changed How You Live Your Life?" The scare reminds Rona he is on the Earth for a finite amount of time and that he should enjoy it. For many years, he has deferred travel and holidays to focus on saving and work. The scare causes Rona to shift some value to current enjoyment, including buying a convertible and taking more family vacations. Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting. Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co. He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.