Richard Moross on When to Hire a Creative Agency to Build Your Brand

In Chapter 12 of 14 in his 2013 Capture Your Flag interview, CEO Richard Moross answers "How is Company Growth Changing Your Advertising and Public Relations Needs?" As his company hits its one millionth customer and 200 country customer footprint milestones, Moross sees a need to invest in global branding and marketing communications. He shares why his company decided to seek external expertise and what he learned as the team went about finding the right creative agency, Creature, to develop an international television ad to run in the UK and US. Richard Moross is founder and CEO of award-winning online print business He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.