In Chapter 13 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "How Have You Learned to Give Better Advice When People Ask You For Help?" As a member of Young Presidents Organization, or YPO, Moross learns advice giving is less about answering and opining and more about providing support and even granting permission for the requesting party to make a more well-informed decision. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.