In Chapter 11 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "As a CEO, How Do You Decide What Time Horizon to Focus on in Your Work?" As the company has grown in size, budgeting timeframes have moved from month-to-month to several years out. This takes into account managing cash flow, accounting for growth, and making strategic investments. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.