In Chapter 10 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Has It Been Like to Transition From Managing Specialists to Managing Managers?" Moross notes how growing a business to nearly 200 employees has necessitated hiring staff with management skillsets to manage day-to-day decisions and support employee development. Adding a management layer to his company allows him to transition into a role of setting standards, values, morals, ethics and aspirations while empowering his managers via process and goal setting structures. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.