How to Market Luxury Brands Using a Grassroots Campaign - Randall Metting

In Chapter 7 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting how he learned to market luxury brands by creating a grassroots campaign.  Working with Brown-Forman's Appleton Estate Rum, Metting creates a nationwide event schedule integrating premium brands in experiential luxury event settings.  Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion.  He is also an on-air radio personality for 93.3 KGSR Radio Austin.  He earned a B.S. in Advertising from the University of Florida.