How PGA Tour Job Teaches Event Marketing Strategy - Randall Metting

In Chapter 6 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting shares how working for the PGA Champions Tour taught him event marketing strategy.  Tournament golf offers Metting a platform to combine charitable cause sponsorship - in this case with a Puerto Rican charity Sor Isolina Ferre - with large brand participation.  What results is the "Chrysler Senior Match Play Challenge".  He shares how a non-traditional tournament structure benefited advertisers and maximized both viewership and charitable impact.  Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion.  He is also an on-air radio personality for 93.3 KGSR Radio Austin.  He earned a B.S. in Advertising from the University of Florida.