Randall Metting on Marketing Luxury Brands to a Jetsetting Audience

In Chapter 8 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting shares what he learned about jetsetter culture working in luxury brand advertising.  Working at Dupont Publishing, Metting adapts traditional advertising approaches to connect with a wealthy clientele living a jetsetter lifestyle.  Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion.  He is also an on-air radio personality for 93.3 KGSR Radio Austin.  He earned a B.S. in Advertising from the University of Florida.