In Chapter 8 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting shares what he learned about jetsetter culture working in luxury brand advertising. Working at Dupont Publishing, Metting adapts traditional advertising approaches to connect with a wealthy clientele living a jetsetter lifestyle. Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion. He is also an on-air radio personality for 93.3 KGSR Radio Austin. He earned a B.S. in Advertising from the University of Florida.