In Chapter 2 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "When Are You at Your Best?" Floate notes he reaches his best when he has the opportunity to do good work. He notes this requires the right environment and learns over time what he needs to do to create and enter that environment. Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners. Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.