Why Aspire to Be a Good Person - Ross Floate

In Chapter 1 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "To What Do You Aspire?"  Floate notes his aspiration is to "come out on the right side of the ledger" and be a good person.  He does not aspire to become wealthy and grow a large business. While those may come in time, Floate works instead on doing things in an honest, straightforward way to support others.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.