In Chapter 3 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Floate finds being an only child has made him a hard taskmaster to work with on projects. He also shares his parents decision to start a successful manufacturing business and be self-employed and the influence it had on his own decisions. Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners. Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.