In Chapter 9 of 15 in his 2011 Capture Your Flag interview with host Erik Michielsen, leadership philosopher Bijoy Goswami shares why startups fascinate him. He sees entrepreneurs and startups as the modern "Hero's Journey". Playing on the Joseph Campbell metaphor, Goswami shares how the startup is where entrepreneurs confront themselves, learn, and develop personally. He continues with his interest of how we can apply what entrepreneurs learn to a broader audience. Goswami lives in Austin, TX, where he develops models, including MRE, youPlusU, and Bootstrap, to help others live more meaningfully. He teaches his models through community activism, lectures, writing, and online communication. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University, where he studied Computer Science, Economics, and History.