In Chapter 10 of 15 in his 2011 Capture Your Flag interview with host Erik Michielsen, leadership philosopher Bijoy Goswami shares how philosophy can be used to lead businesses. He notes how a dark matter physics analogy is good for connecting philosophy with something tangible such as a business. Goswami continues highlighting why and how leaders and businesses such as Steve Jobs and Appe and John Mackey and Whole Foods lead via a business philosophy. Goswami lives in Austin, TX, where he develops models, including MRE, youPlusU, and Bootstrap, to help others live more meaningfully. He teaches his models through community activism, lectures, writing, and online communication. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University, where he studied Computer Science, Economics, and History.