In Chapter 16 of 17 of his 2010 Capture Your Flag interview with host Erik Michielsen, engineer and Salesforce.com Chief Technology Architect Marc Ferrentino compares and contrasts East Coast - notably New York City's Silicon Alley - and West Coast - notably Silicon Valley - technology company cultures. West Coast technology executives typically have touched the technology and programmed software, invest more in quality assurance, and organize create more holistic product management structures than East Coast counterparts. Ferrentino notes exceptions but says more often than not these are striking differences between cultures. Ferrentino holds a BS in electrical engineering from the University of Michigan. After leaving Goldman Sachs, he worked for several years in New York City based startups before joining Salesforce.com.
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