In Chapter 17 of 17 of his 2010 Capture Your Flag interview with host Erik Michielsen, engineer and Chief Technology Architect Marc Ferrentino highlights how he deconstructs business ideas, gathers feedback, refines ideas, plans product development, measures costs, plans sales and, ultimately, makes a decision to stop or proceed. Ferrentino focuses specifically on evaluating Internet enterprise businesses versus consumer based businesses, highlighting the significant capitalization requirements between the two. Ferrentino holds a BS in electrical engineering from the University of Michigan. After leaving Goldman Sachs, he worked for several years in New York City based startups before joining Salesforce.com.
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