In Chapter 15 of 17 of his 2010 Capture Your Flag interview with host Erik Michielsen, engineer and Salesforce.com Chief Technology Architect Marc Ferrentino shares how he evaluates Internet startup business ideas. Ferrentino advises against getting too attached to one idea. He follows up with research learning the industry and identifying needs and potential paying customers. After gathering feedback, he reviews business model and startup costs. Ferrentino holds a BS in electrical engineering from the University of Michigan. After leaving Goldman Sachs, he worked for several years in New York City based startups before joining Salesforce.com.
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