Matt Ruby on Monetizing Web Video With Branded Content Advertising

In Chapter 17 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Did You Decide to Make Branded Content and Product Placement Central to the Vooza Business Model?" By talking to advertisers, Ruby learns they are more interested in product integration into web series episodes than in running pre-roll advertising. Ruby finds this also benefits his audience, who is more accepting of branded content and product placement than of 30-second block pre-roll commercials.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.