Matt Ruby on How to Build an Online Community for a Web Series

In Chapter 16 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Has Your Experience Developing Vooza Taught You About Building an Online Community?" Ruby finds two things are key to building audience relationships: having a consistent frequency of contact and staying open and approachable to communicating with his audience. The challenge with these online marketing initiatives is to find the time for them amidst the many other parts of the business.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.