In Chapter 9 of 13 in his 2011 Capture Your Flag interview with Erik Michielsen, storyteller and entrepreneur Michael Margolis shares why successful stories are sincere and worth telling. Ultimately, it is about telling a story others can believe in and identify as their own. Margolis is the founder and president of Get Storied (http://www.getstoried.com), an education and publishing platform dedicated to teaching the world how to think in narrative. As a consultant, educator and writer he uses storytelling to create more effective branding, innovation and culture change. Margolis earned a B.A. in Cultural Anthropology from Tufts University.