Why Having a Story Worth Telling Trumps How You Tell It - Michael Margolis

In Chapter 10 of 13 in his 2011 Capture Your Flag interview with Erik Michielsen, storyteller and entrepreneur Michael shares why having a story worth telling matters more than how you tell it. Margolis offers multiple perspectives, from those who take the initial step accepting storytelling as communication to leaders who develop mastery understanding what story to tell and why to tell it. He details how the storytelling process, and resulting emotional attraction, comes from giving and contribution. Margolis Margolis is the founder and president of Get Storied (http://www.getstoried.com), an education and publishing platform dedicated to teaching the world how to think in narrative. As a consultant, educator and writer he uses storytelling to create more effective branding, innovation and culture change. Margolis earned a B.A. in Cultural Anthropology from Tufts University.