In Chapter 5 of 10, creative talent agent Stephanie Redlener details why great fitting jobs are those where personal values and company values are aligned. Shared values form lasting bonds - personal and professional - that provide not only reward but also stability over time. Redlener shares the challenge many companies face not understanding their own values and, hence, culture. By investing in this understanding at an organization and individual level, better fits and higher performance result. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).