In Chapter 4 of 10, creative talent agent Stephanie Redlener shares why to prioritize messaging when building a credible and effective personal brand. Redlener highlights the importance of connecting ambition with action, notably a body of work, when positioning oneself. For example, Redlener notes disconnects when individuals with little digital footprint apply for digital jobs. She advises individuals to be aware of how personal experiences - activities, conferences, etc. - compare and contrast against written experiences - i.e. the resume. Redlener is an advertising industry recruiter for the Talent Business (http://www.thetalentbusiness.com).