Why Define Success by the Relationships You Create - Alan McNab

In Chapter 17 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab defines and measures success based on the relationships he has created. McNab reflects on the experiences and overall history that constitute his story. Through ups and downs over more than a decade McNab learns to value relationships as commitments and experience strengthen the bonds over time. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.