In Chapter 12 of 20 in his 2012 interview, creative director Jason Anello answers "What Does It Mean to Successfully Launch a Product?" Anello references author Seth Godin and his insistence on shipping a product so consumers may touch and experience the product. Anello defines launch success by getting it out the door so consumers may react and so a feedback loop may get created. Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners. He is also the co-founder of the Forking Tasty Brooklyn supper club. Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather. He graduated from the University at Albany.