What Makes a Product Launch Successful - Jason Anello

In Chapter 12 of 20 in his 2012 interview, creative director Jason Anello answers "What Does It Mean to Successfully Launch a Product?"  Anello references author Seth Godin and his insistence on shipping a product so consumers may touch and experience the product.  Anello defines launch success by getting it out the door so consumers may react and so a feedback loop may get created.  Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners.  He is also the co-founder of the Forking Tasty Brooklyn supper club.  Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather.  He graduated from the University at Albany.