In Chapter 13 of 20 in his 2012 interview, creative director Jason Anello answers "How Do You Create More Memorable Consumer Experiences?" Anello notes this is wholly based on understanding your audience and learning what drives them. He puts this in context of a Sungevity ice cream truck he build and how it tied into a residential solar power marketing campaign. Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners. He is also the co-founder of the Forking Tasty Brooklyn supper club. Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather. He graduated from the University at Albany.