What are Pros and Cons of a Stealth Mode Product Strategy - Dan Street

In Chapter 20 of 20 of his 2011 Capture Your Flag interview, software entrepreneur and Loku founder and CEO Dan Street shares the pros and cons of going stealth mode versus releasing a product and iterating. Street initially makes his product available for the market and then realizes the company was not prepared to support market interest. He then decides to pull the product back behind the stealth mode curtain to focus features, integrate feedback, and prepare for a re-introduction complete with improved marketing and service. Street is the founder and CEO Loku, previously named Borrowed Sugar, which develops Internet software to strengthen local communities. Previously, Street worked in private equity at Kohlberg, Kravis, and Roberts (KKR) and management consulting at Bain & Co. He earned a BA in music and business from Rice University.