In Chapter 16 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares why setting client expectations is fundamental working with brands and larger advertising agencies. Germano's business is often the digital agency on a project, working through an "agency of record" who owns the brand marketer relationship. Germano shares what he has learned creating digital media and social media campaigns and how he has managed client expectations doing so. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.