In Chapter 12 of 16 in his 2011 Capture Your Flag interview, cloud computing technology executive Marc Ferrentino answers "How Did Working at Salesforce Teach You to Be a Better Salesperson?" Over an immersive 18-month rotational training program, Ferrentino learns sales the a culture built on founder and CEO Marc Benioff's mission in cloud computing enterprise software. With a better understanding of enterprise sales strategy and solution selling, Ferrentino is better prepared to excel in his senior leadership role. Ferrentino is Chief Technology Officer (CTO) of cloud computing at BMC Software. Previously, he was Chief Technology Architect (CTA) at Salesforce.com. Previous to Salesforce.com, Ferrentino worked in mobile and Internet startups and at Goldman Sachs. He earned a BSEE in electrical engineering from the University of Michigan.