Learning Creativity by Writing Recipes - Julie Hession


In Chapter 11 of 21 in her 2011 Capture Your Flag interview, food entrepreneur Julie Hession answers "How Has Recipe Writing Teaches You to Be More Creative?"  In addition to her granola company, Hession has a recipe blog, "Peanut Butter and Julie", and regularly competes in recipe contests.  She shares the importance of investing time in clearly crafting an easy to understand recipe.  The process teaches Hession invest time researching recipes and teaching others how to make them.  Julie Hession is the founder of Julie Anne's All Natural Granola Company.  Passionate about food since childhood, Hession has developed her career by food blogging, cooking contests, and starting fine food companies.  Hession earned an MBA in Marketing from Duke University and a BA from UNLV.