In Chapter 12 of 17 in his 2011 Capture Your Flag interview, education entrepreneur J.T. Allen answers "How Have Your Used Customer Feedback to Improve Product and Service Offerings?" Allen shares how both customer and user feedback shapes how he builds an education services offering to meet college client goals of finding students while meeting prospective student needs to find the right school or academic program. J.T. Allen is the CEO and co-founder of myFootpath, a company that provides higher education online resources and call center services to help high school and adult learners choose academic programs in line with career goals. Before myFootpath, Allen worked in strategy consulting for Ernst & Young. He earned his BBA and graduated cum laude from the University of Michigan Ross School of Business.