How to Use Customer Feedback to Improve Product - Julie Hession

In Chapter 20 of 21 in her 2011 Capture Your Flag interview, food entrepreneur Julie Hession answers "What Tools and Processes Do You Find Most Useful in Measuring Business Performance?"  Hession relies on customer feedback to evolve her product marketing.  By doing in-store sampling demos of her granola, she gathers feedback on product positioning and quality.  Julie Hession is the founder of Julie Anne's All Natural Granola Company.  Passionate about food since childhood, Hession has developed her career by food blogging, cooking contests, and starting fine food companies.  Hession earned an MBA in Marketing from Duke University and a BA from UNLV.