In Chapter 19 of 21 in her 2011 Capture Your Flag interview, food entrepreneur Julie Hession answers "How Has Starting a Granola Company Built Upon Your Previous Food Experience?" As a retail store owner, Hession learns how the "other side" of food makers work by attending industry conventions. She researches different approaches and applies lessons learned when she launches her own product line. Once established, she then encounters challenges working with large gourmet food and grocery stores and competing in a cutthroat market. Julie Hession is the founder of Julie Anne's All Natural Granola Company. Passionate about food since childhood, Hession has developed her career by food blogging, cooking contests, and starting fine food companies. Hession earned an MBA in Marketing from Duke University and a BA from UNLV.