In Chapter 9 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are You Learning to Apply Your Passions in New Ways?" Moross shares how making design more accessible to people means he must consider looking beyond paper products to serve his customers. This requires him to look beyond paper to future options that may evolve from physical to digital. Moross is founder and CEO of Moo.com and a leader in the London startup scene. Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.