How to Manage Digital Marketing Campaign Expectations - Mike Germano

In Chapter 12 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares what he is learning about executing on creative marketing campaigns. Building team and client trust is important to set expectations with both. As trust in the relationship and process - rather than the outcome - builds, Germano sees his company shift from a launch early, launch often approach and to a more account management centric philosophy. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.