In Chapter 11 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares what he has learned planning sales strategy at his company. Big brands often get the most attention and top employee wish lists, yet Germano finds smaller or less popular brands to be the best clients. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.