In Chapter 12 of 21 in his 2011 interview, Phil McKenzie answers "How Do You Make Your Business Network More Useful?" McKenzie finds the more he extends himself to being useful to others, the more he gets back. In running Influencer Conference, he engages partners, speakers, and panelists, what he terms his Influencer family, to support them. He finds his service translates into others supporting him over time. McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology. He is also managing partner of influencer marketing agency FREE DMC. Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co. He earned his BA from Howard University and MBA from Duke University.