How to Make Customers Business Development Partners - Geoff Hamm

In Chapter 14 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm highlights how innovative industries create opportunities for customers to become new business development partners. Unproven technology products serving new markets offers existing clients - in Hamm's case brands and agencies - to participate in the business development process. Hamm compares current online advertising client business development partnerships to how Proctor & Gamble participated in the television advertising industry development during the 1950s. Hamm graduated from the University of Illinois - - and is now SVP of Sales at at Scribd in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.