How to Prepare for a Senior Executive Sales Presentation - Geoff Hamm

In Chapter 15 of 16 of his 2010 Capture Your Flag interview with host Erik Michielsen, online media sales executive Geoff Hamm offers advice on what matters most when giving a sales presentation to senior level executives. Preparation, fortitude, originality, are key, as is having a clear understanding of the client's business. This research contributes to the relationship and trust building elements fundamental to winning business. He notes these potential clients see 100s of sales presentations and Hamm graduated from the University of Illinois - - and is now SVP of Sales at at Scribd in Silicon Valley. Previously he held online sales management positions at Electronic Arts, Yahoo!, Orbitz, IAC, and Excite.