In Chapter 4 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares how the company is developing industry mentoring relationships. Germano and his team initially identify with a Brooklyn-based new media agency entrepreneur, Mike Lebowitz, after reading a Harvard Case Study on Lebowitz's company Big Spaceship. Over time Germano and team build rapport with Lebowitz and learn from someone a few years more experienced in the industry. This relationship, in turn, pushes Germano and his team to identify and mentor younger new media companies in the same way they receive mentoring and advice from Lebowitz and the Big Spaceship team. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.