Jason Anello on Building Long-Term Client Relationships

In Chapter 12 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "How are Progressively Longer Term Relationships Changing How You Do Business?" Doing multiple ad campaigns and projects for clients such as Microsoft allow Anello and his team to better understand the client business, from its brand to its products to the client team personalities. The experiences create reference points Anello uses to deepen the Microsoft client relationships and build upon past projects with new creative projects.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.