Jason Anello on the Importance of Process in a Creative Business

In Chapter 13 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "What Procedures and Processes Are You Putting in Place to Manage Company Growth?" Anello shares how he first learned the importance of process learning from his father, an auto mechanic, about how to take apart a bicycle. Early in his ad career working at Digitas, Anello learns how process actually helps a team generate creative. Now, as he grows his small agency from its founders to a larger team, Anello puts those lessons to work in structuring the business.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series. He earned a BFA from University at Albany.